Given the likelihood that there will be other new ACs around the country now imaging themselves as “soft, but contemporary”, how valuable or vulnerable is the Lite name for the stations they challenge? Even in a pending PPM world where brand recall may never again be thought to be more important than being listened to, stronger brands are still at an advantage for tuning in the first place. But in a world where the importance of brand has been, well, branded in to most programmers’ consciousness, that’s a daunting proposition for many.
And from an Arbitron standpoint, almost any PD could make a case for going with the frequency as the primary identifier. PD Jim Ryan has positioned WLTW’s change to “New York’s 106.7 FM” as merely a pro-active attempt to call the station what diary keepers already call it. Even after an up book for WWFS (Fresh 102.7), WLTW remains the clear market-leader, even without its December Christmas music boost. The device also has a power output that, when used with an optional cable, can power many hard drive devices.Maybe the most interesting aspect of WLTW New York’s recent decision to downplay the use of “Lite FM,” its handle of the last 23 years, is that it comes at a time when WLTW is doing a pretty good job of weathering a new competitor and its relentless attacks on the “Lite” name. This wouldn't be a horrible thing if not for the loud static buzz that erupts from the speakers when the 440FM's signal cuts out.
#ALMOST IMPOSSIBLE QUESTION 106.7 TODAY PATCH#
We did notice that the entire 440FM would pop out of its socket once in a while after hitting a bumpy patch of road. In the big city, we experienced much more static, although the 440FM's signal can overpower weaker stations. While the occasional static fuzz didn't irk us, we did notice the sound quality from our iPod rated somewhere between AM and FM quality, and certainly not close to that of a CD. Away from the city, we hardly needed to change the tuner from its default 88.1MHz setting and received clear, if not sonically pristine, audio signals. Our tests results varied depending on our proximity to urban areas where there are dozens of active FM stations (the device has a range of from 10 feet to 30 feet). The stretchy cable ensures that backseat DJs can still have their say.
#ALMOST IMPOSSIBLE QUESTION 106.7 TODAY PORTABLE#
So we're back to FM transmission, and while there are many models available, we're particularly impressed with iRock's $30 Beamit 440FM for in-car use.Ī thin, coiled cable stretches from the bottom of the unit and can plug into any device with an audio-out headphone jack, including the iPod, a CD player, or even a portable synthesizer.
And most stereos that ship with automobiles today lack stereo RCA inputs, the preferred method of attaching a portable for the cleanest-sounding audio. Many owners of the iPod and other portable audio devices drive cars without cassette decks, so they can't use the affordable and effective cassette adapter (although some well-designed vehicles such as BMWs have an iPod dock built into the dash itself). While we at CNET aren't the world's biggest fans of FM transmitters, we also know that sometimes you don't have a choice. IRock Beamit 440FM wireless music adapter
0 kommentar(er)
