However, for some reason, in Amazon Opportunity Explorer, it says there are only 18 products in this niche. I would not advise using this datapoint until Amazon tightens it up a little.įor example, the “collagen powder” niche we all know is one of the most saturated out there with hundreds of competitors. This refers to the number of products that Amazon has identified with their criteria, as being part of their niche. In Helium 10, you might be used to filters that can show all products containing a specific keyword in them, or all products ranking in a certain range in the results for a certain keyword. The next filter is “Total Number Of Products.” Again, be very careful not to be confused by this. What this is referring to are the sales generated from searches of keywords in the niche. Nor is it telling you the total units sold by the products that are in this niche. It is not telling you the total units sold by the keyword. This is something I have already seen some people confused about. In this filter, you will see a “units sold” filter. Now, one thing that, at this time, Helium 10 does not provide are sales generated by keywords. So, when you use that filter in Opportunity Explorer, keep in mind that it is referring to the total search volume for anywhere from 10-20 keywords or so. The search volume there is the aggregated number of all search volume for all of the keywords that they have related to that niche. However, when you are using the Opportunity Explorer to filter, you need to keep in mind that their search volume filters are all based on the aforementioned “niches” that Amazon has generated. For example, above, we say that the estimated monthly search volume for Coffin Shelf is 14,212.
The search volume we display in Black Box, Magnet, and Cerebro is at the keyword level. However, here is where being spoiled by Helium 10 data could get you a little confused on Amazon Opportunity Explorer. Good news for Helium 10 users! If you are familiar with using Helium 10 Cerebro or Magnet, then you are probably used to the functionality of filtering for search volume and search volume change, or trends. You also can filter by percentage change during those time frames. You may filter by search volume for the last 90 days or the last 360 days. In this Browse and Filter section, you can see different ways to find these niches in the Amazon Opportunity Explorer. But in a nutshell, it means you aren’t necessarily looking for products or specific keywords, but rather clusters of products that are powered by clusters of keywords. This is very important to know, and as you’ll see later, has some significant differences compared to how you normally might look for product opportunity. Search terms and products can meet more than one customer need, and can be in multiple niches. Amazon combines these search terms into clusters based on the products that customers view or purchase. Customers demonstrate their purchase needs when they enter search terms on the store.
This is how the main page currently appears:Ī niche is a collection of customer search terms and products representing a customer need. If not, send a message to seller central support to see when you could get it. If you are an Amazon seller, click here to see if you have access to it. How does it work? How can it help Amazon sellers? Let’s take a deep dive together into it! Overview We talked about some of these last week with Vince Montero on the podcast.Ī few weeks ago, Amazon rolled out a new feature to some sellers in beta called the Amazon Opportunity Explorer. There have been several new reports and features recently launched in Amazon Advertising that can give you more insight into your PPC campaigns. One of my favorite additions has been the Brand Analytics metrics available to Brand Registered sellers which gives insights into which keywords are searched the most day by day, and which products are the most clicked from those searches. In the last couple of years, Amazon has done a great job of getting more analytics and features available to Amazon sellers.
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